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rauxdata.com
Marketing intelligence · Zero-party + pixel · DTC

Your customers tell you where they come from.
Your data shows you how they got there.

Rauxdata reconciles three signals on every order — what your customer declares, the first touch the pixel logs, and the UTM's last click — to show you how your sales got there. Zero-party + first-party, for DTC brands and agencies.

The chaos of attribution today

For Meta, a user on three devices is three people. For Google, an organic search doesn't exist if it came from an ad. For TikTok, the conversion never happened.

Every platform claims credit for the same sale, and you have no way to know which is the truth.

Meta Ads

Claims conversions that came from Google. Loses the ones that crossed from mobile to desktop.

Google Ads

Doesn't see the impact of a TikTok video that generated the search. Attributes everything to "last click".

TikTok Ads

The user saw the ad, searched on Google and bought. TikTok says "0 attributions".

Email Marketing

Sends a newsletter that reactivates the user. Nobody registers it as a revenue source.

Solution

Zero-Party Data

A single post-purchase question. That's all it takes. Rauxdata embeds a native survey in your thank-you page and captures the answer before the customer closes the tab.

The result: real attribution data by channel, NPS scores by acquisition source, audience segmentation by new vs. returning customers, and AI-powered insights that tell you what to do next — all in a dashboard that takes 2 minutes to set up.

Reconciliation

Three signals on the same order

Your customer declares a channel in the survey. The pixel logs the first touch: the channel where they discovered you. The UTM keeps the credit for the last click.

Rauxdata reconciles all three and shows you where they don't match — that's the misattributed spend. A channel can bring you customers and never get the credit — and until now you had no way to see it.

Where it fits

It doesn't replace your analytics. It makes it pay off.

Google Analytics and your ad platforms show you what the pixel could track: clicks, UTMs, sessions. Rauxdata adds the one signal none of them have: what your customer declares. We don't compete with your analytics — we complete it with the data it's missing.

And to be clear: Rauxdata doesn't bring you the traffic. You already invest in channels; we tell you which ones actually pay you back and which ones you're wasting. We're the layer that makes what you already spend pay off — not one more thing to spend on.

Signals AI

It doesn't just show you the data. It tells you what to do.

Signals AI reads your attribution and surveys and gives you a clear read: which channel to double down on, where to cut spend, what changed and why.

It refreshes itself when the numbers move. Not one more dashboard to interpret — it's the interpretation.

From installation to truth

01

Install

A JavaScript snippet. Copy, paste, done. Before you finish your coffee.

02

Capture

The widget captures the original source and asks the user at the moment of purchase.

03

Prove

Export PDF reports with your brand and prove the real ROI of each channel.

Custom Branding

Your own platform

Present reports with your brand, not ours. Stop being just another agency and become the technology partner of your clients.

The PDF reports, the branded emails, the dashboard — they carry your logo and colors. You show up as the data partner behind the insights, not a reseller of someone else's tool.

Rauxdata vs the rest

Not just cheaper. More yours.

rauxdataOther survey tools
Setup2 minutesDays to weeks
PriceFrom $10/mo$119–$299/mo
Data sovereigntyYour data, your controlVendor-managed
Multiple question types
Survey templates
Conditional routing
3-signal reconciliation (declared vs pixel vs UTM)
1-click Shopify install
Webhook integrations
NPS by channel
Signals AI (auto-generated)
New vs returning segmentationPremium only
Detractor email alerts
BrandingPremium only
Multi-client (agencies)Enterprise only
Team membersLimited
Public APIEnterprise only

What you can do

Signals AI on every project

After collecting responses, Rauxdata auto-generates a plain-English recommendation: which channel to double down on, where to cut spend, and why. Updated automatically when numbers shift.

Audience segmentation built in

Filter any analytics view by new vs. returning customers. See if your loyal customers come from the same channel as your one-time buyers — and act on the difference.

Setup in 2 Minutes

A JavaScript snippet. That's it. No heavy SDKs, no calling IT. Install it before you finish your coffee.

Authority, Not a Tool

Full custom branding. Your brand on everything. Stop being "the one who runs ads" and become "the one who has data nobody else has".

Multi-Client Dashboard

Manage all your clients from one place. Invite your team with roles and permissions. See which channel generates more conversions, which has a better match rate, and where to optimize.

Secure by Design

OriginGuard blocks unauthorized domains. If someone tries to use your snippet on another site, you see it and authorize it from the dashboard.

Plans & pricing

No contracts. No surprises. Cancel anytime.

Rauxdata Free

$0/mo
  • 1 project
  • 100 responses/mo
  • Customizable widget
  • No credit card
Start free

Rauxdata Founder

$10/mo
  • 2 projects
  • 2,000 responses/mo
  • Customizable widget
  • PDF reports
Get started

Rauxdata Growth

$19/mo
  • 5 projects
  • 10,000 responses/mo
  • Customizable widget
  • PDF reports
Get started

Rauxdata Brand Pro

$49/mo
  • 10 projects
  • Unlimited responses
  • Customizable widget
  • Branded reports
  • API access
Get started

Rauxdata Agency Starter

$199/mo
  • 15 client workspaces
  • Unlimited responses
  • Everything in Brand Pro
  • Team members & invitations
  • Multi-workspace dashboard
Get started

Rauxdata Agency Scale

$499/mo
  • 50 client workspaces
  • Unlimited responses
  • Everything in Agency Starter
Get started

Enterprise

Custom
  • Unlimited projects
  • Custom response volume
  • Dedicated SLA
  • Personalized onboarding
  • Unlimited team members
Contact us

Frequently asked questions

Stop guessing where your sales come from

Install Rauxdata in 2 minutes and start proving the real value of each channel. Your data, your brand, your control.

Not ready to sign up yet?

Leave your email and we'll help you install Rauxdata for free in your store — no commitment, just setup support.

rauxdata — Marketing Intelligence & Post-Purchase Surveys for DTC Brands