Your customers tell you where they come from.
Your data shows you how they got there.
Rauxdata reconciles three signals on every order — what your customer declares, the first touch the pixel logs, and the UTM's last click — to show you how your sales got there. Zero-party + first-party, for DTC brands and agencies.
The chaos of attribution today
For Meta, a user on three devices is three people. For Google, an organic search doesn't exist if it came from an ad. For TikTok, the conversion never happened.
Every platform claims credit for the same sale, and you have no way to know which is the truth.
Meta Ads
Claims conversions that came from Google. Loses the ones that crossed from mobile to desktop.
Google Ads
Doesn't see the impact of a TikTok video that generated the search. Attributes everything to "last click".
TikTok Ads
The user saw the ad, searched on Google and bought. TikTok says "0 attributions".
Email Marketing
Sends a newsletter that reactivates the user. Nobody registers it as a revenue source.
Zero-Party Data
A single post-purchase question. That's all it takes. Rauxdata embeds a native survey in your thank-you page and captures the answer before the customer closes the tab.
The result: real attribution data by channel, NPS scores by acquisition source, audience segmentation by new vs. returning customers, and AI-powered insights that tell you what to do next — all in a dashboard that takes 2 minutes to set up.
Three signals on the same order
Your customer declares a channel in the survey. The pixel logs the first touch: the channel where they discovered you. The UTM keeps the credit for the last click.
Rauxdata reconciles all three and shows you where they don't match — that's the misattributed spend. A channel can bring you customers and never get the credit — and until now you had no way to see it.
It doesn't replace your analytics. It makes it pay off.
Google Analytics and your ad platforms show you what the pixel could track: clicks, UTMs, sessions. Rauxdata adds the one signal none of them have: what your customer declares. We don't compete with your analytics — we complete it with the data it's missing.
And to be clear: Rauxdata doesn't bring you the traffic. You already invest in channels; we tell you which ones actually pay you back and which ones you're wasting. We're the layer that makes what you already spend pay off — not one more thing to spend on.
It doesn't just show you the data. It tells you what to do.
Signals AI reads your attribution and surveys and gives you a clear read: which channel to double down on, where to cut spend, what changed and why.
It refreshes itself when the numbers move. Not one more dashboard to interpret — it's the interpretation.
From installation to truth
Install
A JavaScript snippet. Copy, paste, done. Before you finish your coffee.
Capture
The widget captures the original source and asks the user at the moment of purchase.
Prove
Export PDF reports with your brand and prove the real ROI of each channel.
Your own platform
Present reports with your brand, not ours. Stop being just another agency and become the technology partner of your clients.
The PDF reports, the branded emails, the dashboard — they carry your logo and colors. You show up as the data partner behind the insights, not a reseller of someone else's tool.
Rauxdata vs the rest
Not just cheaper. More yours.
| rauxdata | Other survey tools | |
|---|---|---|
| Setup | 2 minutes | Days to weeks |
| Price | From $10/mo | $119–$299/mo |
| Data sovereignty | Your data, your control | Vendor-managed |
| Multiple question types | ✓ | ✓ |
| Survey templates | ✓ | ✓ |
| Conditional routing | ✓ | ✓ |
| 3-signal reconciliation (declared vs pixel vs UTM) | ✓ | — |
| 1-click Shopify install | ✓ | ✓ |
| Webhook integrations | ✓ | ✓ |
| NPS by channel | ✓ | — |
| Signals AI (auto-generated) | ✓ | — |
| New vs returning segmentation | ✓ | Premium only |
| Detractor email alerts | ✓ | — |
| Branding | ✓ | Premium only |
| Multi-client (agencies) | ✓ | Enterprise only |
| Team members | ✓ | Limited |
| Public API | ✓ | Enterprise only |
What you can do
Signals AI on every project
After collecting responses, Rauxdata auto-generates a plain-English recommendation: which channel to double down on, where to cut spend, and why. Updated automatically when numbers shift.
Audience segmentation built in
Filter any analytics view by new vs. returning customers. See if your loyal customers come from the same channel as your one-time buyers — and act on the difference.
Setup in 2 Minutes
A JavaScript snippet. That's it. No heavy SDKs, no calling IT. Install it before you finish your coffee.
Authority, Not a Tool
Full custom branding. Your brand on everything. Stop being "the one who runs ads" and become "the one who has data nobody else has".
Multi-Client Dashboard
Manage all your clients from one place. Invite your team with roles and permissions. See which channel generates more conversions, which has a better match rate, and where to optimize.
Secure by Design
OriginGuard blocks unauthorized domains. If someone tries to use your snippet on another site, you see it and authorize it from the dashboard.
Plans & pricing
No contracts. No surprises. Cancel anytime.
Rauxdata Brand Pro
- 10 projects
- Unlimited responses
- Customizable widget
- Branded reports
- API access
Rauxdata Agency Starter
- 15 client workspaces
- Unlimited responses
- Everything in Brand Pro
- Team members & invitations
- Multi-workspace dashboard
Rauxdata Agency Scale
- 50 client workspaces
- Unlimited responses
- Everything in Agency Starter
Enterprise
- Unlimited projects
- Custom response volume
- Dedicated SLA
- Personalized onboarding
- Unlimited team members
Frequently asked questions
Stop guessing where your sales come from
Install Rauxdata in 2 minutes and start proving the real value of each channel. Your data, your brand, your control.
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